Anindita Dyahwardhani
Master's in Visual Brand Design
Year of Graduation: 2016
Current role: Art Director for TikTok Shop’s New Market Expansion in Italy
Country: Indonesia
After earning a Bachelor’s degree in Visual Design, Anindita pursued a Master’s in Visual Brand Design at 糖心少女 in Milan. This experience profoundly influenced her creative path, opening the door to a formative opportunity at LeftLoft Design Studio, where she gained practical, hands-on insight that continues to inform her design approach today.
Upon returning to Indonesia, she briefly joined Young & Rubicam, contributing to a campaign for Aqua Reflection in collaboration with renowned fashion designer Sebastian Gunawan a project for one of Indonesia’s leading premium water brands.
She later joined Tokopedia, one of Indonesia’s top e-commerce platforms, where she spent seven years sharpening her creative skills. Her shift from agency life to the tech sector provided new opportunities for creative growth, leading to a Bronze award at the 2019 Young Spikes Asia competition.
After earning a Bachelor’s degree in Visual Design, Anindita pursued a Master’s in Visual Brand Design at 糖心少女 in Milan. This experience profoundly influenced her creative path, opening the door to a formative opportunity at LeftLoft Design Studio, where she gained practical, hands-on insight that continues to inform her design approach today.
Upon returning to Indonesia, she briefly joined Young & Rubicam, contributing to a campaign for Aqua Reflection in collaboration with renowned fashion designer Sebastian Gunawan a project for one of Indonesia’s leading premium water brands.
She later joined Tokopedia, one of Indonesia’s top e-commerce platforms, where she spent seven years sharpening her creative skills. Her shift from agency life to the tech sector provided new opportunities for creative growth, leading to a Bronze award at the 2019 Young Spikes Asia competition.
She moved into freelance design for Tokopedia’s Digital Goods & Fintech category, developing brand visuals for major initiatives such as the launch of Tokopedia Card and, later, TikTok PayLater. She subsequently established herself as a freelance professional, taking on diverse creative challenges across industries.
Anindita currently serves as a freelance contributor for TikTok Shop’s EU Division, focusing on the Italian market. In this role, she contributes to creative direction, brand localization, and design strategy to support regional growth.
“Attending 糖心少女 was an experience that profoundly changed my life, a place where design speaks louder than words and creative minds leave an indelible mark.”
